"And now we're excited to share this with our community.
"We spun it as a positive, as a great opportunity for our staff to do something creative and tackle something that they hadn't done before," Lawther said. After learning that the Cubs were not going to renew their longstanding affiliation, the Daytona front office had only 60 days to develop the new identity. Granted, this process was on an accelerated timetable. "We went back and forth from there until we had the perfect fit." "During our first conversation with Dan, we told him the thought process behind our name and he developed a few initial options," Lawther said. The primary logo depicts a smirking, bat-wielding tortuga as he (or, perhaps, she) swims beneath the partially submerged "Daytona Tortugas" wordmark. The Tortugas' logos were designed by Louisville-based Studio Simon, which has been involved in dozens of Minor League rebranding efforts. Because at the end, what it comes down to is, 'Who doesn't like a turtle?'" We now have the opportunity to capitalize on the name itself and turtles in general. "The name is fun to say and sounds unique and exciting, which is exactly what we were looking for from a branding and merchandise standpoint. "Unless someone is fluent in Spanish, they might do a double take, but the turtle itself is right on the primary logo," Lawther said. Though some fans might not know what a "tortuga" is, the accompanying visuals leave no doubts. Florida is Spanish for the word 'flower,' so why not do something similar ? We think it sounds perfect." "And the tortuga aspect - that gives it some flair and makes it more unique than it already was.
Their nesting season runs parallel to the baseball season, and that adds to the continuity of it. You can find them up and down the beachline. "After several nights of brainstorming with the rest of the staff, Tortugas was brought up, and the more we thought about it, the more it made perfect sense. "All along, we knew that we were going to go with an independent name, a name that would have a true meaning within our community," Tortugas general manager Josh Lawther said.
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The challenge now is how to explain and help the preschoolers cope with the attack.
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Solomon said Michelangelo should make a full recovery and be able to go back to the kids.
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I can't even comprehend how you could be that disgusting to do that to an animal," Brooke Lariz said.ĭr. Rose Gold Turtle White Marble Monogram Your Name License Plate. It appeared the attacker beat the tortoise with garden tools and objects taken from a classroom. "Whenever he would move or we would try to move him, more blood would come," Lariz said. She was referring to a rake handle and a piece of 4 by 4 pressure-treated wood found impaled Michelangelo's shell. So it was almost a good feeling when he hissed at me because I knew he was alive," said Tammy Lariz, the preschool administrator. "I thought he was dead when I saw this in there. On Saturday morning, police said a homeless man hopped over the school fence and attacked Michelangelo in the school garden. I am thankful for our officers crisis intervention training which resulted in a safe arrest for all those involved."Īfter an overnight surgery at Archvet Animal Hospital in San Jose, the tortoise appeared to be doing well on Sunday. "This underscores the need for continued collaboration with our mental health professionals. "Abuse of an innocent animal is intolerable and must be addressed," said acting police chief Dave Tindall in an e-mail.
Police said Robles continued acting erratically in custody and was placed on a 72-hour emergency mental health evaluation. He is being charged with felony vandalism and animal abuse. The suspect has been identified as an unhoused San Jose resident named George Robles, age 40. In addition, a 65-pound tortoise named Michelangelo was stabbed through its outer shell with a piece of wood and showed signs of additional, recent abuse. Subsequent investigation revealed about $1,800 in damage to the school building and playground.
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